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What Is B2B e-commerce

B2b e-commerce, also known as business to business e-commerce, refers to online transactions that are carried out between two firms. These online B2B transactions are carried out via a B2b portal. The B2B portal works the same as an online store only that it solely deals with companies and not individuals. B2B portal and online stores are said to be similar and have similar roles since both offer their customers products and services to the company that owns them.

The plans of business to business e-commerce is continuously changing depending on how the transactions are carried out. B2B portals are categorized as the following:

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• Customer oriented

These portals are owned by a group of communities who have the interest in buying products and services and who are enthusiastic in supporting the buying process. The portals enable buyers to have access to some of the best prices from suppliers and to highly benefits from the low administration costs. Suppliers also get the chance to promote their catalogs to potential clients. If you want to learn everything B2B ecommerce customers want, click here.


• Supplier oriented

This kind of portal is mainly managed by vendors who are hoping to make online sales channels from prospective clients. The portals enlighten the suppliers on how the market is which helps them to get more potential customers. Buyers aren’t left out also. Buyers benefit from this portal in such a way that they are in a position to obtain meaningful information on suppliers and also they can search for the same type of product or services.

• Independent

WIndependent portals are run by third parties who provide a similar business to business platform which is readily available for both buyers and suppliers. Members who are already registered to the portal can solicit bids, arrange auctions and display advertisements.

• Vertical trade platforms

These portals increase efficiency in operations and lessen the logistics costs. They also connect particular sectors of specific companies.


• Horizontal trade platforms

Portals of this nature connect buyers and suppliers from different companies all over the world. They can be compared to huge markets where people sell and buy products or services.


How does business to business(B2B) portal work?

In a business to business portal, the company which is supplying presents its services or products, together with the relevant prices, custom discounts, stocks and other necessary details for the sales process. The client company later evaluates the b2b portal, looks at the available orders and if by any chance the client company is interest they can make requests or orders.

Numerous times the company owning the B2b portal offers registration data to its clients and on other times allow the clients to create their accounts, and this allows all the customers to benefit from fully secured information which is related to their orders, personalized offers, and payments. The presented proposal may be changed depending on the user preferences of the user that is logged on the portal.

Currently, the B2b e-commerce has adopted numerous advantages from B2c. Hence a B2b portal can be as eye-catching as an online store including elements like promotions, coupons, discounts, online support and detailed product presentations.


Advantages offered by B2B portals

  • Increases customer loyalty, the b2b portal provides a secure and fast way of buying products and services.
  • Access to a sales and promotional channel, the b2b portal is available throughout and can be accessed from any place provided there is an internet connection.
  • Provides an easy way to present an infinite number of product characteristics.
  • Removes the cost of printing catalogs, the catalogs can be presented in an electronic format.

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B2b e-commerce platform offers solutions to both sellers and buyers. The b2b portals enable firms to sell their products and services. The portals provide fast and secure methods of purchasing products and services.